You do open your google analytics every day and track your page views and visitors to see how much traffic you’re getting.
You believe this is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important.
What is really important and what you should consider monitoring is knowing metrics such as:
- Trial signups
- Account creations
- Newsletter signups
- White paper downloads
- Ebook downloads
But how can you do that? Does this data appear in google analytics? Well, the answer is YES, IF you set them up! All you need to do, is to tell Google Analytics to keep track of what’s critical to your business – and you do this with goals.
Below will be 2 of my favourites goals that I usually set up on every single customer website, as I believe they are critical:
- URL Destination Goals
URL destination goals keep track of specific URLs. Each time someone goes to that URL, they trigger the goal. These are ideal for thank you pages, confirmation pages, and PDFs.
With this goal you can track how many sign ups you received, how many catalogues have been downloaded and forms has been submitted.
- Event Goals
Event goals are a little bit more complicated because you have to set up the events. Once you have the events ready to go, you can easily select any event as a goal.
You can track just about anything you want with Google Analytics events such as:
- Phone Calls
- External links
- Time spent watching videos
- Social media buttons
- Widget usage
Any element that your visitors interact with can be tracked with events. I personally love the possibility of tracking how many calls I received from my website!
Use URLs, time, pages/visit, and events to set up goals so you can track the essential metrics of your site. Let me know if you need help with this, our team will always be ready to jump for a quick consultation with you. You can visit our website, or contact us!