If you have done any research on how to track your website performance then probably you have heard about Google analytics, and most likely you are using it on your website (Given it’s the easiest to install, read, and its FREE!)
So yes! With google analytics you can know how many visitors you had on your website, how long they stayed, what pages did they visit, and you can actually go into the extent of having a clear ROI on your digital marketing activities.
but how about if I tell you 4 awesome things that you can actually do with google analytics and that you might have not done yet? Let’s start:
- Build your customized Dashboard!
If there is one or more pieces of data that you would like to always see it at a glance every time you log in into analytics, Make sure you set it up in Dashboards Area.
You can create multiple dashboards, each of which can contain multiple widgets. To create a new dashboard, simply go under Dashboards in the menu bar of your analytics and then select New Dashboard. Then add your widgets. You can choose from widgets that show you one particular metric, a pie chart comparing metrics, a timeline of one to two metrics, or a table showing a dimension with two specific metrics. Each type of widget can also be filtered.
If you find this is something interesting, you can discover ready dashboards that you can install as well (don’t worry, its also free of charge!) from the following link by google analytics:
- Discover Segments
Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. It allows you to understand your data in more depth, so for example, you can create custom segments with the new easy-to-use interface that will guide you through five types of custom segments – Demographics, Technology, Behavior, Date of First Visit, and Traffic Sources.
- Find out how your website is performing in google’s organic search results
I know you are wondering what does this mean! It means that this can show you some of the search queries people used to click through to your website. And this my friend is your GOLDMINE!
Although Google doesn’t give you 100 percent of the your website’s query data, the Search Query report is still is a goldmine of information — if you take the time to sift through it.
For example, you could use search query information to determine which types of content pages to create that might be missing from your website.
Another example is that you can use this report to determine which queries had a relatively high CTR and which had low CTR — and why.
It could be that a search query is highly specific and thus has a low number of impressions but a high CTR.
Or the search query can be more generic in nature, so it had a high number of impressions and low CTR — which could mean the query is competitive, your page needs SEO work (or both), or any number of other factors.
- Uncover your Top Content!
Want to know which pages keep your visitors on your website the longest, or have the lowest bounce rate? You can see this quickly by going under the Content menu and selecting Pages under Site Content.
This section can help you identify which pieces of content keep visitors on your site the longest and lead to them wanting to continue onto more pages on your site. This can help you produce more content that people will like in the future.
Of-course there are many other nice metrics that you can find very useful for your business on analytics. The more time you spend discovering the data, the more data-driven decisions you will take.