SEO… You cringe every time you hear it, and you try to avoid discussions about how you plan to implement it. Why? Because You know it’s important but haven’t quite wrapped your mind around it.
Perhaps it’s because there are so many components to it, and it’s such a technical subject.
And I feel you. Search Engine Optimization is probably one of the most misunderstood topics on the planet.
In this post, I’ve put together an effort to make SEO simple for you to understand, but you can’t expect that you would be able to implement SEO all by yourself. SEO implementation will need technical team who is specialized in different set of areas.
Now that been said, lets get into it:
SEO is confusing because there are a LOT of factors to rank well on Google.
It’s hard to piece them together, understand how these different SEO factors actually work together to improve your rankings.
But if you think about SEO as these 4 pillars, things become much clearer…
Content that ranks well on Google has two attributes:
- provides value to the reader
Content that provides value is essentially, helpful content.
Helpful content accurately answers the searcher’s intent — the reason behind people’s search queries.
Content that is link-worthy attracts tons of backlinks.
To rank well on Google, you need to write for searcher intent and attract backlinks.
In an ideal world, backlinks will point to your site naturally.
But sadly, it is more often the case that doesn’t happen. You need to deliberately build backlinks to get other websites to point to yours.
I’ll say this upfront — without backlinks, your chances to rank on Google is close to zero.
Backlinks are a signal of authority and search engines use the (i) number of backlinks and (ii) quality of those backlinks pointing to a site to determine its trust-worthiness.
The higher your website’s trust flow (or commonly referred to as domain authority), the higher your rankings.
- Technical SEO
Technical SEO is simply about making sure Google can find and index your pages.
This is super important. You don’t want to be weighed down by broken links and crawl errors.
If there’s anything you can do today to improve your technical SEO, do these 2 things. These will have a HUGE impact on how efficiently Google crawls your site.
- Check for site errors
- Use google search console to do this.
- Add 2-3 internal links to every page on your site
- User Experience
So far we’ve been focused on improving how our site looks to search engines.
Now we’ll look into how we can make our site appeal to humans. What’s interesting is that improving user experience actually improve ranking performance. Because Google just wants to serve up websites that are most relevant and useful to users.
There are a lot of metrics essential to google ranking algorithm, but these are essential:
- Page Speed / Mobile Friendly
- Bounce rate
- Time on site
- Dwell time
Phew! We’ve done it! Covered all the basics, and now you can actually feel more comfortable when you hear the SEO topic.
Now you might be thinking to take this to the next level and start implementing. Feel free to contact us, and we will arrange for a free consultation and FREE analysis of your website, and set up an action plan that will help you get started!