App store optimization (ASO) has been somewhat overlooked lately with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.
You do open your google analytics every day and track your page views and visitors to see how much traffic you’re getting.
First of all, lets agree on something: it’s the 21st century and over 70% of internet users research products and services online before they make a purchase.
Since we live in a digitally smart world, more than 80 percent of people who owns mobile devices search for products and services online. Of this 80 percent, 27 percent search for mobile apps that is connected to the products or services they want to acquire.