The Holidays: Marketing or No Marketing?


The holiday season is one of the busiest and most lucrative times of the year for many businesses, however it could be a very “Dead” time for other businesses.

Depending on your business, you might want to consider different marketing channels that offers you an added value during the holidays, however, there is one marketing tool that will never disappoint you: Email Marketing

So why Email Marketing is the best holiday marketing tool?

Here are few reasons:

  1. Emails are made for our mobile world:

Your subscribers rely on their smartphones and tablets for all kinds of information, and research shows a growing number of consumers are doing their holiday shopping on mobile devices. In the past four years, purchases made on mobile devices jumped from 3.4% to 36.7%, according to a report by Castor.

  1. Emails offer instant buying options:

Research shows 41% of retailers will use “Buy Now” buttons in their email marketing, making it extremely simple for subscribers to make a purchase. By using a call-to-action button in your email, you can highlight a gift, a special offer, or even an event that a subscriber can buy in a matter of a couple of clicks. Keep in mind your customers are just as busy as you are during this time of year, and anything that can speed up their holiday shopping will benefit them, and your business.

  1. Emails can support all of your campaigns

Businesses can use email to promote sales, invite subscribers to holiday events, showcase unique gift ideas or even gift guides—the list is endless.

Now that been said, here are few tips while planning your next holiday email marketing:

  1. write holiday subject lines your subscribers can’t resist
  2. Personalize your subject line
  3. Consider adding emoji :D
  4. Ask a Question!
  5. Put your offer front and center


If you don’t have an email marketing solution yet, please feel free to contact us and we will be more than happy to help you!