5 Reasons why Website analytics = Growth!
We spend a lot of our marketing budget trying to get traffic to our websites. We test every single possible advertising strategy in order to find out what works best for us, and for our product or service.
What comes next is trying to make sense of the advertising metrics that are usually shared by the agencies such as: impressions, clicks, CTR, etc… and link this to our website traffic behaviour, which is exactly what we are going to discuss in this blog, but before we do that, what analytics are currently using? What features are you currently exploring?
If you don’t know the answer, reach out to us through this link, and we will be more than happy to assist you.
I assume that you now know the analytics you are using: google analytics, adobe analytics, tableau, etc… and this makes you ready to know why its essential to work on your marketing strategy based on your analytics!
1- Get to know your visitors
When it comes to making big (or small) business decisions, its important to know your visitors first. When you know who your site visitors are by their age, gender, geographic location, interest topics, etc., you can take proper measures to enhance their user experience. Similarly, when you learn about the technology (device, operating system, and browsers) they’re using to browse your site, you can test your site’s compatibility with those technologies and make necessary improvements.
2- Know your best performing content
All website analytics tools will show you which content is getting the most visits. It will also show you time spent on those pages, bounce rate, and also will show you the next pages they went to which will be very useful when you are writing linked content.
3- It supports your SEO efforts
Knowing your visitors demographics and interests will help you create a targeted content. Moreover, when you use google analytics for example, you can link google search console, which allows you to track what queries are getting you the most traffic, along with impressions, clicks and CTR.
4- Track your referrals!
Using website analytics, you can track who referred most traffic to your business site, analyze, and focus on strategies to gain more referrals from them. For example, If your site received most referral traffic from Facebook, or youtube, then you should start putting some nice content behind these channels. Or if your site received most traffic from search engines, then it means your SEO is well, and with little more efforts you can enhance it even better.
5- Advanced analytics
Lets assume your website organic traffic is good, and you are running couple of campaigns to generate leads and signups on your landing page, however, your conversion rate is still not convincing and you feel something is wrong. What will you do?
There are many tools that provides you with a deeper layer of analysis to help you understand consumer behaviour on your website.
You can contact us now and we will be able to demonstrate for you advanced analytics for consumer behaviour analysis.