Nadeem Eddin Awad
A Needle in a Haystack!
That is exactly your website on the internet!
Well, there are 1,518,207,412 websites in the World as of January 2019. Google receives over 63,000 searches per second on any given day which translates into 5.6 billion searches per day.
Pretty impressive, right?
Well, if that’s the case, how can you make sure that your website will rank in the first page that contains 10 results only?
The answer is: you will need to work on your SEO Strategy and combine it with a decent SEM presence.
2 words, 3 letters each, and they represent your magic potion. Let’s get a little bit more details on both of them!
1. What is SEO?
The acronym stands for search engine optimisation, that is, a practice which enables you to generate traffic from what is known as organic or natural searches.
In other words, if your website is optimised for search engines, you can expect that it will experience an increase in both the quantity and quality of its traffic.
So, how do you start with SEO?
The first step in doing this right, is getting an SEO audit by a firm that is specialized in this which will tell you what kinds of improvements your website needs in order to rank higher.
The audit will get you some results that will explain the following points:
- Your website Speed, Mobile friendliness, and content quality score.
- Website architecture and elements
- Authorities backlinks
Based on the results of those points, you will be given a plan of action that will solve the issues you might have on your website.
If you would like to have an SEO audit, please feel free to contact us here.
2. What is SEM
SEM stands for search engine marketing. As it is commonly used today, SEM describes only the money-backed portion of marketing through a search engine.
SEM involves buying PPC (pay-per-click) ads that display on a search engine results page (SERP for short). Ads may be placed through Google Ads, Bing Ads, or other search engines.
After reading this, the first idea that crossed your mind is: Fine! I pay more, I get ranked first! Well, not exactly!
See, there are some elements that search engines like google take into consideration before they rank you higher (even if you are bidding higher!). those includes:
- Ad relevance
- Landing page experience
- Website Content Relevance
- Your AD formats and Extensions
- Your Bid
Considering and optimizing these five factors could make you the next top ranking ad! Each one of these can make the difference in getting a prime position on the search results page. If you would like assistance in streamlining your online marketing strategy with AdWords here is a link to contact us
While many marketers choose one method over the other, I believe that SEO and SEM can work hand in hand to elevate your presence and get you closer to your target audience. SEO tends to take some time to show results and effect, which is a time you can well use it with a good SEM strategy!