- 1 hr1 hour
- Introductory MeetingIntroductory Meeting
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it is the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. Since we know that it costs more to acquire a new customer than to retain an existing customer, the prospect of mobilizing and activating your loyal customers to recruit new ones -- simply by evangelizing a brand -- should excite marketers, salespeople, and customer success managers. A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.