Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it is the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Since we know that it costs more to acquire a new customer than to retain an existing customer, the prospect of mobilizing and activating your loyal customers to recruit new ones -- simply by evangelizing a brand -- should excite marketers, salespeople, and customer success managers.
A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.
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